Whether you’re just getting started selling on Amazon or have your catalog all set, you can boost listings and supercharge sales with the optimization techniques we’ll cover in this post. We’ll also explore tips for improving customer engagement, plus other ways of getting products in front of more buyers.

1. Optimize listings to rank in search results Amazon product listing optimization might seem daunting, but there are multiple ways to approach it. And once you start, it can pay off in many ways.

   To begin, help customers find products and make informed purchase decisions by optimizing different parts of the product listing, like the product title and description. Consider your industry and niche, then conduct audience research. For example, do customers prefer short, simple titles, or do they buy more when you include descriptive words? Here are some tips:

   • While the title character limit for Amazon listings is 200 characters, we recommend 80 characters or fewer.
   • Amazon product description character limits vary by category, so review category-specific guidance.
   • Regardless of category, provide clear, informative titles and descriptions.

   To determine what content performs best, run split tests to see what converts. Use Amazon’s Manage Your Experiments tool to compare two versions of content, such as title variations or photo options.

   Use search engine optimization to help products rank better in search results. Include keywords strategically in product details to help a listing match relevant search terms and provide customers with the information they need. For example, if you’re selling an electronic device, customers might care about battery life or case color options. Weave in related keywords based on customer preferences and product attributes.

2. Experiment with online advertising options
   • Sponsored Products: These ads are cost-per-click campaigns, meaning you don’t pay until someone clicks on an ad. Set up a campaign to advertise specific listings in Amazon shopping results pages and on product detail pages. You can target specific keywords or use similar products to match ads to customer searches. You can also choose automatic targeting to let Amazon match ads to relevant search terms and products. Products see an average of 50% lift in weekly ordered-units within the first year of launching a Sponsored Products campaign.
   • Sponsored Brands: Similar to Sponsored Products, these ads are available to Amazon sellers enrolled in Brand Registry. These cost-per-click ads let you showcase your brand logo, a custom headline, and multiple products from your brand. Leverage Sponsored Brands to increase brand awareness while driving sales of specific products. Sponsored Brands ads also let you use video to capture customer attention, helping products stand out in shopping results.
   • Sponsored Display: If eligible, these campaigns are digital ads that can reach customers on Amazon and other websites and apps. Sponsored Display campaigns use rich media and contextual signals to appeal to relevant audiences. Run your own marketing campaigns and earn a Brand Referral Bonus (10% of the sales price, on average) for directing traffic to Amazon listings. Sign up for Brand Registry and create an Amazon Ads account to get started with Amazon Attribution.
3. Offer discounts to attract purchases Encourage sales by advertising a discount. Amazon Coupons let you offer dollar or percentage-off discounts, displaying a coupon badge in search results and on the Amazon coupons page.

   Expand your reach with Amazon Social Media Promo Codes for offering percentage-off discounts on eligible products. Promo codes are shareable URLs you can use through social media and influencer marketing content. Offer a discount to attract new customers or encourage existing customers to revisit your selection.

4. Earn quality reviews Product reviews can build trust with customers, answer questions, and encourage purchases. But getting high-quality reviews—especially for new releases—can be challenging. Enroll in the Amazon Vine program to provide free units to impactful reviewers, building authentic reviews, signaling trust, and introducing customers to new brands and products.
5. Focus on fulfillment and shipping Shipping options can influence purchase decisions—56% of abandoned carts are related to delivery concerns. Offer fast and affordable shipping to help listings stand out and cater to customers looking for the earliest delivery dates and best deals.

   You can fulfill products yourself or enroll in Fulfillment by Amazon (FBA) for benefits like free, two-day shipping through Amazon Prime. With FBA, ship products to Amazon fulfillment centers for storage. Amazon then packs and ships orders and handles customer service or returns.

6. Stay in stock Keeping inventory stocked to meet demand is crucial. Attracting customers only helps when you have units available. Keep on top of inventory planning.

   If you sell across multiple channels, synchronize inventory to avoid going out of stock. Use the FBA Restock tool for inventory planning. It considers sales history, demand forecasts, seasonality, and replenishment settings to provide custom recommendations.

7. Reach customers in different regions If based in the US, create offers in Amazon’s Mexico and Canada stores using Remote Fulfillment with FBA. When a customer makes a purchase, Amazon fulfills the order using inventory stored in US fulfillment centers. Start with inventory already used for FBA or enroll new products and send them to Amazon.
8. Tinker with prices to get more clicks Keep prices competitive. Amazon’s Automate Pricing tool lets you automatically adjust prices in response to changes in demand and Featured Offer pricing. For instance, create a rule to keep a product $0.10 below the current Featured Offer price or $1.00 above the lowest price for the same product using the same fulfillment channel.
9. Enhance the shopping experience with A+ Content Add A+ Content to listings to showcase product qualities, your brand’s story, and other information that can inspire customers to click. A+ Content appears on the product detail page with modules for rich text, imagery, comparison charts, and more. Boost sales by adding branded content, videos, and other engaging features to show products in use.

Boost sales with Amazon listing optimization After building an Amazon storefront and creating product listings, consider growth strategies. Start with tweaking titles and descriptions, try different forms of ecommerce advertising, and use tools like MYE to track sales and see what works. Utilize Amazon resources like Automate Pricing and A+ Content to find out what works best for your business.