Main metrics
Main metrics
Tracking metrics and comparing them to competitors is an important part of the work of PPC professionals
Here are a few key metrics worth tracking and comparing:
CTR (Click-Through Rate)
This is a metric that reflects the percentage of users who click on your ad after viewing it. A high CTR can indicate that your ad is capturing users' attention better than your competitors.
CPC (Cost-Per-Click)
This metric shows the average cost per click on your ad. Comparing CPC with competitors can help you determine how effectively you manage your budget and what click rates are accepted in your niche.
Conversion Rate
This is the percentage of users who took a desired action after clicking on your ad, such as making a purchase or registering. Comparing your conversion rate allows you to evaluate the effectiveness of your ad and product page compared to your competitors.
These metrics will help DRS professionals evaluate the efficiency and effectiveness of their advertising campaigns against competitors and take appropriate action to optimize their strategy. WinClicks.io will help PPC professionals track these metrics.