You can determine the drawdown in your Amazon (sponsored) ad campaigns or organic traffic using various analysis and monitoring methods. Here are three ways to determine drawdown:
Analyzing metrics and KPIs:
One of the most reliable ways to determine sagging is to analyze key performance metrics such as click-through rates, conversion rates, average check, ROAS, and others. Compare current data to previous periods or to established goals and expectations. If you notice a significant decline in these metrics, it could indicate a sag in ad campaigns or organic traffic.
Monitoring positions and rankings:
Monitor your product's position in Keyword tracker | WinClicks.io search results for your keywords and phrases. If your product starts dropping in rankings or losing ground compared to your competitors, it could signal visibility and traffic issues.
Customer reviews and feedback:
Actively monitor customer reviews and feedback about your product on Amazon in Review inbox of WinClicks.io. If you notice an increase in negative reviews, dissatisfaction, or complaints about product quality or service, it could be the cause of declining sales and traffic.
Combining these analysis methods will help you more accurately identify the causes of sagging Amazon ad campaigns or organic traffic and take appropriate corrective action.